12 Items You Need To Include In Your Mobile Healthcare App Brief

Writing Your Healthcare App Brief

12 Steps To Success

www.integratedchange.net Member of the British StandardsInstitute (BSI). Member 47561908

Scott HagueOwner and Development Director

[emailprotected]

@integratedchg

#healthappchat

What this webinar isn't

What this webinar is

Practical with links of useful tools and documents for you to take away and use

Not a market statistics dump

By the end of it, you will have a means of creating a blueprint for your product

What We Do

“We move healthcare organisations from traditional,

paper intensive led processes to one that encompasses a digital

approach.”

This of course includes…

The design, development and deployment of:

Mobile Applications

Medical websitesHealthcare marketing

100% focus on healthcare

Why have we done this?

Most undervalued yet important part of an app development project…

…the brief

You are building something great here. A product, not a bit of IT software

And when you have built it, then what? Do you know?

Why are you doing this?

Your boss has told you to go away and develop an app but you don’t know where to

start?

You need to apply for funding?

You have a great idea and need to convince the board to gain approval?

You’re an agency and you need to get your clients into line!

https://www.integratedchange.net/putting-patients-at-the-heart-of-the-european-digital-healthcare-agenda

Your customers are asking for one

“Mission control: we are about to develop an

app”

Business plan?

I want to develop an app!?!

www.businessmodelgeneration.com/canvas

http://www.thehappystartup.co.uk/canvas/

Try some

of these

Before you start

Challenge yourself to say “I don’t know” first

So when entering this exercise, don’t go in with ideas, listen.

“The only way to remain great is to keep on applying the fundamental principles that made you great”

Jim Collins, Good to Great; why companies make the leap and other don't

Item 1:

Users and Marketing

“The aim of marketing is to know and understand the customer so well the product or service fits him and sells

itself.”

Peter F. Drucker

Free data

• Google analytics can provide you a wealth of information, demographic and behaviour

• Existing apps

Don’t know?

• Then ask!• Simple survey, 15 questions• Paper, iPad

• Try this – www.polldaddy.com

What you want to do is build up a

persona

Still want more data?

Try these – https://www.pollfish.comhttps://www.quicksurveys.comhttp://www.onepoll.comhttp://www.google.com/insights/consumersurveys/homehttps://www.whatdotheyknow.com

Try this – persona sheet

Look Internally

Sales teams (GP/consultant liaison)

Caregivers Nurses, doctors Customer services Call centres Back office admin Receptionist

• Help them to visualise your goal• Video, graphics and moodboards• Doesn’t have to be complex

• Try these – • https://niice.co• www.pintrest.com• Moodboard (lite)

Marketing?

Oops…

Where is my ROI?

Marketing

Acquisition

Retention

Measurement

• www.grouphigh.com• www.buzzstream.com• www.journalisted.com• www.helpareporter.com• www.flacklist.com• www.backtweets.com

• Flurry• Localytics• Fiksu• Google app analytics• Apple App Store analytics (beta)• http://rater.localytics.com/#/ios/

• Urbanairship• Appentive• Swrve• www.campaignmonitor.com• www.getdrip.com

Launch date:

Be realistic

Be prepared

Licenses

https://developer.apple.com/programs/ios/

https://play.google.com/apps/publish/signup/

https://dev.windows.com/en-US/getstarted

Be Smart With The Launch

Android M - https://events.google.com/io2015/schedule#

http://wheniskeynote.com

Item 2:

Why

Check this out:

Simon Sinek

http://www.ted.com/talks/simon_sinek_how_great_leaders_inspire_action.html

Item 3:

Objectives

Source: MobileSmith 2014

50%Less than

mHealth apps downloaded 500+ times

26% are used only once

2/3Abandoned after 10th use

1. Solve only high value problems

2. Thing big, start small

3. Prioritise it

Always have a clear purpose

Item 4:

Location

No signal

CannotConnect!

Item 5:

Regulation and Compliance

Medical Device Directive 93/42/EEC(MDD)8When is software a Medical Device?

May 2015PAS 277: 2015 launched

June 2015NIB Kitemarking proposals published

End of 2015Kitemarking to begin

https://www.gov.uk/government/publications/medical-devices-software-applications-apps

Member 47561908

Item 6:

MoSCoW

https://www.integratedchange.net/developing-a-healthcare-app-for-young-people

Item 7:

Devices & Platforms

83.2%

App store catalogue by type

Image source: Apple

Item 8:

Content

Read all about it!

Dynamic or static content?

New content required?

Will you link off to a

website?

Images?Video?

Think about video

Videos shot in the vertical position are viewed in completion 9x more than

videos shot horizontally

What Is App Indexing?

• Google will index apps just like websites

• Apps will then appear in search

Check these out:

https://www.integratedchange.net/using-app-deep-links-to-market-your-healthcare-app

https://developers.google.com/app-indexing/

Item 9:

Paper Sketching

Item 10:

Databases

Will the app connect to a database? What is the data? Who owns the data? What type of database is it? Is external access allowed? Internal data/security governance? What data stays on the device – any? External data compliance?

Database Check…

https://www.wcppe.org.uk/sites/default/files/file/NES/CaldicottPrinciples-DataProtectionAct.pdf